ISS Long Beach 2015 Show Coming In January!

ISS 2015Join us for the upcoming ISS Long Beach 2015 show January 16 – 18, 2015, to be held at the Long Beach convention center.

It’s the start of a new year, and we are preparing a lot of new print samples for you.  In addition, we will have a live screen print demo at our booth.

Come by our booth #1719 and let us show you the latest products and prints!  Register for

FREE by entering EPASS as your code.

International Coatings manufactures a complete line of non-phthalate screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

December 10, 2014 at 8:15 am Leave a comment

Key(words) to Success – Adding Value to Products, Simply

Perceived valueA few select words can increase the value of your product in your customer’s eyes.  How? Mark Brouillard recently wrote a post on Impressions on how you can add value to your products in a simple way:

Just last week I needed to purchase a pair of new athletic shoes. After visiting several of the major shoe retailers, I couldn’t find any pair that would fit. As I left my local shopping center, I saw a high-end retailer (famous for women’s shoes), and thought I would give it one last try.

I was hesitant to shop there as I thought the prices would be too high, but as I peered into the Men’s section I saw some good athletic shoes. Lo and behold, they had a size and width that would fit me. I did purchase them — though I thought the price was a little steep — but got the service and shoes that I wanted. When I got home, I compared the prices online to what I had paid at the store and found that they were the same.

Now, I was not feeling as bad about buying the shoes. Then came the “added value” part. As I showed my wife, I opened the box to see that the new shoes had a simple tag attached. It read, “100% Made in the USA.” That little added tag changed my perceived value of the shoes. Now I knew I had gotten a good deal on a pair of quality shoes that were made in America. I went from feeling “good” about the purchase, to feeling “better” about the purchase, to “Wow, what a great purchase!” all because of a simple tag.

How can you grab this idea and add value to your product? The answer is fairly simple: Keywords. Think about it for a moment. A decade ago, everything was about “going green.” Then came words like “sustainable,” “environmentally friendly,” “organic” and “carbon footprint.” Were these words tangible? I don’t believe so, but they sounded nice and made people feel good about purchasing products using those keywords.

Can you use them today? Yes, but for maximum impact, I suggest using the newest trending keywords. Today there are a ton of keywords that you can add to your product or product offering. It is not hard to find the keywords, just look around where you shop. From the grocery store to street vendors, trending keywords are everywhere.

Don’t think that you can’t do this — it can be simple. Here’s an example: I bought a cookie the other day, and it looked as if it was hand wrapped with the nutritional value tag in the wrapping. Upon eating the cookie, I noticed on the backside of the tag was a simple slogan/keywords: Hand-Made With Love. It probably cost the baker a penny to add that line to the back of the tag, but it made me feel good to eat a hand-made cookie imbued with love. And it means that I will buy that brand of cookies again.

Adding value to a product is simply increasing its perceived value by differentiating the product from that of your competitors. Although you can do it in many ways, this often can be simply achieved by marketing the product a little differently, such as with taglines and keywords that appeal to the consumer’s feelings. I notice it all the time with newspapers, magazines, emails and such. You will see folks use taglines such as “Help the environment,” “Save paper” and “Recycle.”

Think about how commodity foods, such as apples and eggs, are now being differentiated by some suppliers by adding their tagline stickers or company stamp to each piece. It tells the consumer that each piece was inspected for quality, passed and was good enough to be branded with the supplier’s name on it — “Just for you.”

With all that said, I now must go out and buy a pair of Free Range, 100% Organic, Gluten-Free, Cage-Free, Made with Recycled Material, BPA-Free, Lead-Free, Non-Phthalate, 100% Vegan, Dairy-Free, Hypoallergenic, Not Tested on Animals, Made with Real Sugar, Non-GMO and Eco-Friendly socks for my Made-in-the-USA shoes.

Mark Brouillard, International Coatings’ product manager, has considerable experience in formulating and manufacturing industrial compounds. For the past 16 years, his focus has been on the formulation and product development of textile screen printing inks. Brouillard coordinates the company’s product development efforts and deployments.

International Coatings manufactures a complete line of non-phthalate screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

December 2, 2014 at 8:15 am Leave a comment

Happy Thanksgiving!

Thanksgiving-Banner

Wishing everyone a Happy Thanksgiving!

Our offices will be closed for the holiday, Thursday 11/27 and Friday 11/28.

Have a great weekend!

November 25, 2014 at 1:04 pm Leave a comment

American Screen Print Supply Open House, Nov 22nd

AmericanScreenPrint14-sepsIf you are in the Phoenix, AZ area tomorrow, Saturday, Nov 22nd, please visit American Screen Print Supply’s open house! Kieth Stevens will be printing a fun, special effects design.

Address: 4141 E Raymond St, Phoenix, AZ 85040
(602) 437-5231

Event starts at 10 am and goes to 4 pm.

Food, Demos & Prizes! Bring your friends and family and join the fun!

 

International Coatings manufactures a complete line of non-phthalate screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

November 21, 2014 at 10:57 pm Leave a comment

Proper Ink-Disposal Methods?

InkDisposalPeople often ask whether waste inks can be thrown in the garbage or flushed down the sink. The short answer is “No” to both disposal options.  Steve Kahane recently published an article in Impressions addressing this vital topic every printer needs to know:

Regardless of if you’re using plastisol or water-based inks, you must remember that they contain industrial chemicals, the disposal of which is strictly regulated. In all cases, you should familiarize yourself with local, state and federal regulations.

Plastisol inks are 100% solids. When fully cured, the PVC resin fully absorbs the plasticizers in the ink to form a plastic ink film. Some municipalities may allow fully cured plastisol inks to be disposed or recycled as regular plastic waste in the municipal waste system. Uncured plastisol may be eligible for recycling. If not, it likely will need to be disposed by an authorized chemical waste disposer. If you send your plastisol waste for disposal, ask whether it is eligible for incineration, which completely destroys the waste and, thus, reduces the potential for cleanup liability in later years.

Despite their name, water-based inks aren’t water, nor are they necessarily environmentally friendly or benign. They should not be poured down a sink or into the ground, or thrown in the garbage. They contain various binders and pigments, and may contain solvents, such as formaldehyde or alcohols. Some of these ingredients are considered hazardous. Your local laws may allow you to reduce disposal volumes by opening the lids and allowing the water (and any solvents) to evaporate off. The remaining pigmented binder should then be disposed of in accordance with local regulations.

When disposing of ink containers, ensure they are completely empty. Empty metal drums should be sent to a drum reconditioner for reuse. Empty cardboard drums should be completely empty and disposed of according to manufacturers’ and regulatory requirements. If you use liners in the cardboard drums, the drums can be crushed and thrown away as municipal waste. Empty plastic containers can and should be recycled. If you plan to reuse plastic pails to store or handle liquids, be aware that they can pose a drowning hazard to small kids.

Please remember that improper chemical disposal is a criminal offense and guilty parties (employees, managers and owners) have served jail time and paid large fines. Local municipalities are aggressive in tracking and pursuing offenders, so take the time to research and comply with your local municipal waste laws.

Steve Kahane is International Coatings’ president and CEO. Prior to joining International Coatings, he held senior executive positions in the environment and engineering fields.

International Coatings manufactures a complete line of non-phthalate screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

November 19, 2014 at 9:57 am Leave a comment

Holiday Product Must-Haves

HokidayProductsWe are full into the swing of the holiday season already, but here are some product items to keep on hand for those last-minute holiday print requests.

‘Tis the season for all things glittery and shimmery, so be sure to stock up on the following:Stretchy Puffy Snowflake Print

150 Silver Glitter
151 Gold Glitter
155 Crystalina Shimmer
156 Silver Shimmer
157 Gold Shimmer

Of course, be sure to stock up on regular holiday colors:

7606 National Red
7673 Kelly Green

Don’t forget 108 Glow-in-the-Dark for those holiday and New Year’s Eve parties!

In addition, don’t leave out fleece for those cold winter days.  For printing on colored or dark polyester or poly blend fleece, be sure to use the correct low-bleed white as an underbase.  Here’s one suggestion:

7041 Paramount White, a superior bleed blocking white, one of our strongest blockers.

International Coatings manufactures a complete line of non-phthalate screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

November 11, 2014 at 8:30 am Leave a comment

Golden Image Award Gold Winner!

GoldenImage_winnerCongratulations to Kieth Stevens on winning SGIA’s prestigious Golden Image Award for his “Peace” fine arts print!

SGIA (the Specialty Graphic Imaging Association) awards their annual Golden Image Award for industry-leading excellence in various specialty imaging categories, including screen print, digital, transfer, and fine arts categories.

Kieth created his print on acid-free paper using 16 acrylic ink colors.  Some of the steps are outlined below.  Once again, we would like to extend a hearty CONGRATULATIONS to Kieth on winning his award!

"Peace" print by Kieth Stevens

“Peace” print by Kieth Stevens

Kieth created a hand-made Template using registration tabs.  Each of the substrates were individually pre-registered and tabs were affixed prior to production.  A  master-template was employed  throughout the film, screen and printing processes.

Kieth created a hand-made Template using registration tabs. Each of the substrates were individually pre-registered and tabs were affixed prior to production. A master-template was employed throughout the film, screen and printing processes.

Each color separation was hand-painted  using brush and a glitter/clear acrylic  medium onto a clear Mylar film. 30%  .008 Glitter to base ratio was used.

Each color separation was hand-painted using brush and a glitter/clear acrylic medium onto a clear Mylar film. 30% 0.008 Glitter to base ratio was used.

Five film positives were created:  Blue, red, green, yellow, and purple

Five film positives were created: Blue, red, green, yellow, and purple

Three screens of varying exposure  strengths were created from each of the  five hand-painted positives, 15 color  screens plus one for the black background were made.

Three screens of varying exposure strengths were created from each of the five hand-painted positives, 15 color screens plus one for the black background were made.

Each of the three screens per color were  printed exactly on top of each other with  varying color strengths (20%, 60%, and  100%) to give depth and complexity to  each color. No micro registration system  was used.

Each of the three screens per color were printed exactly on top of each other with varying color strengths (20%, 60%, and 100%) to give depth and complexity to each color. No micro registration system was used.

16 acrylic eco-friendly inks were  used to create this print.  These inks  also fluoresce under UV light

16 acrylic eco-friendly inks were used to create this print. These inks also fluoresce under UV light

Kieth Stevens is the Western regional sales manager for International Coatings. He has been teaching screen printing for more than 10 years and is a regular contributor to International Coatings’ blogs.

International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

November 3, 2014 at 8:15 am Leave a comment

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"Gellusion" Atom Print

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