Trend Watch: The 3 ‘Rs’ of Fashion?

Comparing concepts of retro, returning and refreshed helps us understand where current fashion trends are heading.  These concepts, prevalent in movies, are mirrored in fashion apparel trends

Comparing concepts of retro, returning and refreshed helps us understand where current fashion trends are heading. These concepts, prevalent in movies, are mirrored in fashion apparel trends

Here’s a recent article from Mark Brouillard, International Coatings’ Product Manager, that was published in Impressions Magazine:

As my most recent birthday approached, I took some time to think about what I would receive as gifts. Socks were my first thought, followed by undershirts.
Then, I started thinking about some of the gifts I received throughout my childhood and started to wonder: Are they now trending? I pose that as a question since I am not sure if they are considered retro, returning or refreshed fashion. The more I think about it, the more I am convinced that the answer is all of the above.

You are probably asking: How does this apply to the current state of affairs in fashion apparel? I believe it has everything to do with our current times and trends. What video game, movie, cartoon, fashion design, brand, television show or personality was popular during your childhood? I am betting that it currently can be — or soon will be — seen as part of a design on apparel.

Retro, Returning, Refreshed
What is a retro item? By definition, it is something that designates the style of an earlier time. Just look around at a local shopping center and you will find printed apparel of bands from the 1960s and 1970s that I doubt any of the young people wearing them ever knew about. In fact, I doubt they could name any of the band members or their hit songs. Bell-bottom jeans and patches on vests also are making a comeback. This is stuff from 50 years ago, yet these items are now in vogue. By the way, if you check the current asking prices, you will wish that you had hung on to your originals.

Returning is the act or an instance of something coming back. Unfortunately, a returning trend does not necessarily mean we are not going to have nightmares about fashion again. Case in point: I was shopping the other day and saw a glittery, pseudo-transfer T-shirt of three little girls (whose names start with “B”) that topped the cartoon charts during the 1990s. They are back with a vengeance, but as long as I don’t have to hear their theme song again, I will be just fine.

The definition that I am choosing for refresh is to freshen in appearance, color, etc. I think there is a movement where retro items are getting refreshed. Examples would be the brands that were original pioneers in sports fashion, now returning as refreshed retro apparel. The one brand that comes to mind is Ocean Pacific (OP). I remember being in the sixth grade when I got my first OP shirt on my birthday. I thought I was the coolest kid on the block. Today, you see their original style in a type of print that has been refreshed with neon colors, as opposed to the solid colors and pastels of years gone by. They are somewhat retro, but not quite returning, as they are slightly different due to being refreshed.

The main reason for comparing the concepts of retro, returning and refreshed is to understand where current fashion trends are heading. The new blockbuster movies are either remakes of the originals, or based on comic books, TV shows or toys (though some are based on good books). Even new TV stations have now popped up, devoted to airing only old TV shows.

These also mirror fashion trends. Shirts with a guy saying, “You talking to me?” or “Hey, I am walking here” are just the beginning of the return of the refreshed retro look. There also is the clothing line based on pixelated prints of original video games (and the folks wearing them probably never played them and could never tell you the decade in which they originated).

Not surprisingly, the print treatments also follow the fashion trends. There are transfers made to look like the bulletproof original ones, as well as comic book characters, cartoons and personalities of years gone by. Puff, glitter and clears also are popular again. Even old techniques to simulate transfers are popular on garments now.

I never thought my “Welcome Back, Kotter” T-shirt would be worth anything some 40 years after getting it as a gift, let alone see it in print again. Likewise, I never thought the giant shark shirt (“Jaws”) would be the new big thing. So, as my birthday approaches, I am reminded that what goes around comes around — albeit as a retro, returning, and refreshed fashion item.

I’ll take a size XL, please!

Print Credit:  All of the prints shown in the above image were printed by Kieth Stevens in the 1980’s

For more on International Coatings’ Specialty Inks, such as gels, puffs, glitters, or clears, see here.

Mark Brouillard, International Coatings’ product manager, has considerable experience in formulating and manufacturing industrial compounds. For the past 16 years, his focus has been on the formulation and product development of textile screen printing inks. Brouillard coordinates the company’s product development efforts and deployments.
International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

September 30, 2014 at 8:00 am Leave a comment

Screen Printing 101 Seminar Oct. 15th, 2014

Oct14Seminar

Upcoming McLogan Screen Printing Seminar  October 15, 2014

“Back to Basics” Seminar coming soon!

We’ve heard your requests!  Time and time again, we are asked to hold a basics class in screen printing, so here is your chance.  We’ve come up with a curriculum that includes demos and hands-on for some of the basic screen printing techniques and how-tos.

If you want to learn how to screen print more effectively, when to use which ink, how to apply emulsion, etc., then this is for you!  Come with your questions – our print experts will be on hand to answer them.

Register

We will hold an initial group session, then break out into three rotating sessions:

Screen Coating, Tension, & Film Quality

How important is it to coat your screen evenly and how many times is enough?  We will cover the best ways to coat screens, tensions, and why film quality matters.

Technical Q&A

How can I print ____?

What tools do I need for ___?  What equipment do I need?

Got questions?  Bring your technical, ink, production, or process questions to this session and we’ll address them.

Inks and Color Mixing

What types of inks are there and when do I need to use which ink?  How can I create Pantone® or custom colors?  We’ll cover this, so you can be confident in choosing the right ink for the job.

DATE:  Wednesday, October 15, 2014

TIME:  10 am – 2 pm

LOCATION:  International Coatings Headquarters

COST:    $25

SPACE IS VERY LIMITED, SO RSVP TODAY!

 Lunch and snacks will be provided!

Register

Or contact Juke at jleman@iccink.com to register.

September 26, 2014 at 8:00 am Leave a comment

New Product for Breast Cancer Awareness Month!

National Breast Cancer Awareness Month

NEW Product Intro For Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month and we are excited to introduce a NEW addition to our 7600 line:  7637 Pink.  This new 7637 Pink is matched to PMS 295C, which is the official pink for the awareness month. Here are some additional products to add to your pink prints:

Here are some additional products to add to your pink prints:

7533 Fluorescent PinkBreastCancer3

7583 Fluorescent Pink Color Concentrate

PD33 Fluorescent Pink Pigment Dispersion

 

7519 Fluorescent Magenta

7569 Fluorescent Magenta Color Concentrate

PD19 Fluorescent Magenta Pigment Dispersion

 

931 Nylon Fluorescent Pink

9224 Nylon Fluorescent Magenta

TIP:  Add various shades of pink for more depth and darker colors for shading

For printing on dark substrates, we recommend you use 7038 Cotton White for cotton or 7014 Legacy White for Poly Blends and 7041 Paramount White for 100% Polyester as an underbase.

International Coatings manufactures a complete line of non-phthalate screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

September 24, 2014 at 8:00 am Leave a comment

Throwback Thursday

OldAd1

Look at what else we found in our archive warehouse.  This magazine ad mimicked the famous Angels…“IC Angels?”

International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

September 18, 2014 at 8:00 am Leave a comment

Fall Season Must-Have Products

Fall Product banner

Even though summer is not yet over, it’s time to think about the upcoming fall season.  With Football and Tradeshow season right around the corner, there are opportunities for printing performance wear, sweatshirts, nylon jackets, and promotional items.

Here are a few product suggestions to make your print shop ship-shape ready:

7100 Performance Pro™ is ideal for printing on polyester and poly blends, as well as fabrics containing lycra.

71113 Performance Pro

71113 Performance Pro

900 Nylon Series, one of our best-sellers, is an industry standard for printing on nylon.  Durable and easy-to-print, the 900 Series conquers backpacks, jackets, even umbrellas and those hard-to-print non-woven poly bags.NylonBag

Watch our YouTube Video for the poly bags printing tutorial.

 

gecko-shirt-no-text

Dye Migration vs. No Dye Migration

When printing on colored or dark polyester or poly blends, be sure to use the correct low-bleed white as an underbase.  With so many to choose from, here are our suggestions:

711 Classic White, a constant favorite with good bleed resistance.

741 Poly White, an ultra low bleed white, specifically formulated for printing on polyesters.

7113 Performance Pro White is part of our 7100 Performance Pro Series and is perfect for performance and stretch fabrics as well.

7041 Paramount White, a superior bleed blocking white, one of our strongest blockers.

International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

September 11, 2014 at 8:00 am Leave a comment

Throwback Thursday!

Vendor Award Received in 1983 from Mattel

Vendor Award Received in 1983 from Mattel

We’ve been cleaning out our archive storage area, and found some items from our past.  Here’s one from 1983.  Anyone remember He-Man?

International Coatings also manufactures industrial coatings and plastisol besides textile screen printing inks, hence the plaque from Mattel.

International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

September 4, 2014 at 2:04 pm Leave a comment

Halloween & Thanksgiving Product Guide

Hall&ThksProduct-banner

Product Suggestions for Halloween and Thanksgiving

Before you know it, the next wave of holidays will be upon us.  With only two months until Halloween, here are some perennial favorites to spruce up your seasonal designs:

730 Burnt Orange

773 Kelly Green

788 Brown

727 Golden Yellow

MoreInfo

108 Glow-in-the-DarkStand out at the next Halloween party or help the kids get more candy while Trick-or-treating with Glow-in-the-Dark prints.

108 Glow-in-the-Dark

TIP:  Use fluorescent colors (up to 5% by weight) from our Ultramix® 7500 Series Color System to tint the 108 Glow-in-the-Dark and get various fun colors.

 

MoreInfo

Optilux 505 ReflectiveCombine reflective elements in your print design for amazing effects!  Any directed light beam, such as headlights, flashlights, or strobe lights, all reflect off our Optilux® Reflective Inks.

Optilux® 505 Reflective

Optilux® 507 Enhanced Reflective

 

More Info

International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers. For more information on our products, please visit our website at www.iccink.com.

September 3, 2014 at 8:00 am Leave a comment

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